Reports/Agencies & IT/Pricing
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Pricing

Underpricing Detector

Which services are you underpricing?

Agencies & ITPublished 11/5/2024

Key Insights

  • ▸You are leaving $340K annually on the table with current pricing.
  • ▸Your web dev services are 28% below market rate.
  • ▸Premium clients are not sensitive to 15% price increases.

Underpricing Analysis

Compare your service pricing to market rates and identify gaps.

Market Benchmarks

  • •Dev services: Market average $185/hr, You: $145/hr (-22%)
  • •Strategy consulting: Market average $250/hr, You: $180/hr (-28%)
  • •Support: Market average $95/hr, You: $95/hr (Competitive)

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